Freemium· Free up to 100 subscribers, add-ons from $9/mo

Buttondown

Name: Buttondown
Price: Free up to 100 subscribers, add-ons from $9/mo USD

A simple, indie email newsletter tool with a focus on writing, not marketing.

Web

Independently verifiedLast checked: June 15, 2026

Buttondown is available with a generous free tier business tool available on WEB. It serves as an alternative to Mailchimp Standard — subscription software that costs $20/month combined. It's best suited for indie writers, small newsletters, simplicity lovers.

Why Choose Buttondown?

+Save $240/year compared to subscription alternatives

Basic Info

PricingFree up to 100 subscribers, add-ons from $9/mo

PlatformsWeb

CategoriesBusiness

Open SourceNo

Offline SupportNo

Account RequiredYes

Free TrialNo

Last CheckedJune 15, 2026

Ownership & Dependency

Ownership

MEDIUM

Cloud Dependency

HIGH

Best For

Indie writersSmall newslettersSimplicity lovers

Replaces

Mailchimp Standard

$20/month

View alternatives

See All Alternatives

All alternatives to Mailchimp Standard Free alternatives to Mailchimp Standard

Pros

+Clean interface
+Free tier
+Markdown support
+API access

Cons

−Cloud-based
−Limited free tier
−Fewer integrations than Mailchimp

How to Switch to Buttondown

1
Export your data
Export your data from your current tool in CSV, PDF, or native format.
2
Install Buttondown
Download Buttondown from the official website. It costs Free up to 100 subscribers, add-ons from $9/mo — a one-time purchase.
3
Import and configure
Import your data into Buttondown and customize the settings to match your workflow.
4
Cancel your subscription
Once you're comfortable with Buttondown, cancel your subscription and start saving.

Replacing: Mailchimp Standard

Frequently Asked Questions

Is Buttondown a good replacement for Mailchimp Standard?

Yes. Buttondown handles most of what Mailchimp Standard does, for a one-time $0 payment. Mailchimp Standard costs $20/month ($240/year). The main differences are in advanced features and ecosystem integrations.

Is Buttondown really a one-time purchase?

Yes, Buttondown costs $0 as a one-time purchase. You pay once and own it forever — no monthly or annual fees.

What platforms does Buttondown support?

Buttondown is available on WEB.

How much money can I save with Buttondown?

By replacing Mailchimp Standard, you save approximately $240/year in subscription fees. The savings start immediately.

Does Buttondown require an internet connection?

Buttondown requires an internet connection for most features.